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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The snow and ice have fallen; the last fans have left Secaucus Junction; the security perimeter is down and the toboggan is gone from Times Square. So when the dust, or ice, settles, who really won the Super Bowl, other than the Seahawks, the broadcasters and those who were able to cash in on the …
As we reach pre-Super Bowl weekend the debate rages on as to why a cold weather game vs. the warm weather locations, and it could this game ever happen again? After all, some say, it’s being played between two teams from thousands of miles away, local fans can’t get tickets, it will clog restaurants and …
It hasn’t been the brightest of falls for football in the tri-state area, or even down the Turnpike to Philadelphia, but this year’s Super Bowl has certainly generated more buzz, brand activation and long-term talk than probably any other, and for a league that seems like it’s under constant siege these days that’s good news …
Unless you are a restaurant owner, special events vendors, advertising partner or hotel manager, you may have been wondering what, other than lots of traffic and crowded cold weather events, the 2014 Super bowl means to your community. Well this week some of that came to shape when the National Football League and NY/NJ Super …
