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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
Whether you were with her or against her this summer, Lolo Jones success and then failure made her one of the memorable faces of the London Games. Sponsors certainly adored her style, while her wide-ranging coverage and her polarizing comments, not to mention the backlash from teammates who though she was getting too much coverage …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
