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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …
They are sports driven by gambling dollars and the big event, and they have spent years trying to reconnect with the heyday of the past. Saturday boxing, in the form of Manny Pacquaio and Shane Mosley’s title bout, and horse racing, with the Kentucky Derby, will again take center stage in sports and try and …
The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …
This past week the Sports Business Journal had an extensive report of the financial failure of the World Boxing League, which limped home following its first season. The WBL launched last year with city by city team boxing, hoping to pit young stars trained in cities like Los Angeles and Miami against other global cities …