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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in professional soccer, most recently as the Senior Vice President, Global Sponsorship for MLS / Soccer United Marketing, David Wright has traded his shin pads for …
This past week as hundreds of New York City Cabs lined up to receive some of the 61,000 people attending the US Open and another 30,000 at CitiField on a hot Tuesday night in New York, it became apparent that a new category will be opening up in the coming months for those in the …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
The latest in Tanner Simkins sitdowns with key executives is with Fantex CEO Buck French and their unique, and controversial, approach to literally investing in athletes… Buck French is Co-Founder and CEO of Fantex Holdings, a company that offers investable securities linked to the performance of athlete entertainer brands. French, who holds an MBA from …
The latest in Tanner Simkins q and a’s is with industry veteran Michael Neuman. Michael Neuman is the Managing Partner of Scout Sports and Entertainment. We recently caught up with the Amplify Sports and Entertainment for a discussion on career advice and developing trends. Neuman’s brief bio is provided after the Q&A **** **** *** …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
As we reach the midweek point of the first full week of June, a few best practices worth noting… Western Busts Social Media: Sometimes in the offseason it is difficult to keep fan engagement alive in college athletics. Student-athletes are off doing other things and the cyclical nature of college sports may have a University …
