spring training

Devils and Diamondbacks…Two Little Promos That Go A Long Way

March 21, 2012 by eastwin5

Doodle Devils: The New Jersey Devils have done a great job with fan engagement, especially in the digital space for the past year. The team’s performance in the past few months has also raised the interest in the team as the NHL playoffs approach, so the team has launched another campaign to activate with and …

Pro Bowl And Social A Next Step For Sport?

January 29, 2012 by eastwin5

The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …