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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
American Pharoah captured the imagination of the sports world when Espinoza rode the Bob Baffert-trained/Zayat Stable-owned three-year-old colt to rousing victories in the Kentucky Derby, Preakness and Belmont Stakes to become the first Triple Crown king since 1978 when Affirmed and jockey Steve Cauthen turned the “hat trick.” American Pharoah became the 12th Triple Crown …
I still need to do some Christmas shopping…if you do to and happen to have to buy for a baseball fan, here are five unique ones that are not too late to get. Back to traditional sports biz tomorrow. Painted Glove Collectibles are one-of-a-kind Baseball Art on classic gloves featuring the game’s greats. Created by …
As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …
