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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
Sunday as the biggest and best brands battle it out for consumers eyes and wallets during the Super Bowl, one smart, aggressive brand will have its brightest star (except for the one married to the Leader of The Free World) front and center at Levi’s Stadium. Cam Newton is a marketing darling in 2016, and …
We love the stories of the underdog, the Vince Papale’s, who beat the odds to become at least for a short time, part of the largest sports stages in the world, are what millions of fans aspire to. Just to walk on that field or that court or that ice one time…what would it be …