JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …
Last year during Super Bowl, Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year. New elements have been introduced throughout the year to give the campaign more steam and re-engage …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
The past week after the Super Bowl, the Today Show, in the midst of its Olympic buzz, welcomed a global star to its air. It wasn’t Russell Wilson and his freshly minted NFL title; it wasn’t Alex Ovechkin, headed for Sochi and the homestanding Russian team; it wasn’t Lindsay Vonn, readying for her on-air role …
The snow and ice have fallen; the last fans have left Secaucus Junction; the security perimeter is down and the toboggan is gone from Times Square. So when the dust, or ice, settles, who really won the Super Bowl, other than the Seahawks, the broadcasters and those who were able to cash in on the …
Wednesday, just three days removed those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …
There are few sites as unique as “Radio Row” at the Super Bowl. Once a one stop shop for the handful of diehard stations looking to promote the game, it has now evolved into a “who’s who” gathering of stars big and small, brands large and launching, pitches good and bad, and most importantly media …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl, the real winners of the weekend appear to be hockey and yes, baseball, in grabbing the spotlight and engaging with fans, some with a national footprint but in many instances at the grassroots. …
As we reach pre-Super Bowl weekend the debate rages on as to why a cold weather game vs. the warm weather locations, and it could this game ever happen again? After all, some say, it’s being played between two teams from thousands of miles away, local fans can’t get tickets, it will clog restaurants and …
“You always need an Avis to play someone’s Hertz,” was a line the late Jay Larkin often used when talking about how Showtime built its boxing business and kept the sport uber-competitive against the matchmaking of HBO. The rivalries and the storylines and the competition he believed, were key to grow the sport. Parity and …
