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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A look at a few stories to start the week… Seattle’s NBA Return Is Good News…For Many Outside Of Sacramento: While Sacramento Mayor Kevin Johnson put up a great fight, in the end the lack of funds for a new arena means the Maloof’s sale to move the franchise to Seattle…a city which lost its …
When your regular season ends in the United States and for the first time in your history all five of the top television markets in the country are not involved in the post-season, there may be cause for concern. Not if you are the National Football League. While other team-based properties will never say publicly …
Ring ceremonies used to take two forms for championship teams. A quiet, low key team only event where players celebrated amongst themselves and those insiders who were part of their title run. Then there was usually the more public ceremony which most teams do, many times on the first home game of the next season. …
So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …
Many times the more elite or more traditional brands in sports rarely venture away from the way things are done. You will never see the Yankees wearing black game jerseys, Alabama football in bright orange, Manchester United donning stripes, the New York Rangers wearing pink, the Dallas Cowboys in day glo. It just doesn’t happen, …
In recent years a number of minor league baseball teams and second division soccer teams have tried to make themselves “owned by the people.” The thought is simple…sell fans stock, make them owners and then let them participate in management decisions as part of a “people’s team.” A few venture sin the United States were …
