TAMI

The Simplest Of Ideas: Player Social Handles, Finally Creeping Into Engagement…

October 24, 2017 by eastwin5

There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …

Ratings? We Talkin About Ratings?

October 9, 2016 by eastwin5

It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …