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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It had one of the greatest comebacks in sports, high speeds, crashes, horrific tragedy, billion dollar owners, space age technology, global brands and a picturesque setting. It even picked up a steady casual following because of its elongated schedule and its drama on and off the course. So where does The America’s Cup go from …
Many consider it the third-most lucrative sports event in the world behind World Cup and the Olympics. Last week a preliminary race drew thousands to Rhode Island to see the state-of-the-art vehicles, with high tech appliances, big name sponsors and unbelievably skilled crews duke it out for a nice prelim purse. Yet for most of …
