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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are few team sports competitions with such a long history and tradition as Davis Cup in men’s tennis. Similar to Ryder Cup in golf, Davis Cup takes usually the best of the best in an individual men’s sports and brings those players together in the rarest of rare, as a team, to play for …
It’s never easy to create a global initiative in anything for one day, let alone anything to do with sport…on a weekday at a time of year when most of the sporting world is thinking soccer, pitchers and catchers, basketball, ice hockey, lacrosse or any myriad of ideas. Tennis? The hard courts of Melbourne are …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
