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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Over the weekend CBS News shared a list of the most Instagrammed “Landmarks” in each state. Realizing that the pictures should be breathtaking and key spots in history…Gettysburg, Glacier National Park, The Grand Canyon, The Texas Book Depository, maybe Independence Hall…I eagerly went through the list. And while some where quite breathtaking AND landmark…Denali National …
Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot. The New Hampshire-based chain, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, known more for its fun commercials, …
Beach Volleyball is a great lifestyle sport that has had trouble resonating on a national level away from the Olympics in a troubled economy. In short, it costs a lot of money to support a tour which needs to build its own venues and then needs a live TV draw at a time (weekend afternoons) …
New York’s Times Square has always been known as “The Crossroads of the World.” Millions have gathered there to celebrate the end of wars, New Year’s Eve, election results etc etc…the events that mark the passage of time. Even at its seediest in the 1960’s and 1970’s, Time Square was always a place known the …