JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
More and more the key for success with iconic brands is knowing when to pivot in the digital space. It is certainly not an easy call. An overreaction to social media buzz becomes distracting; a move too late and with the wrong medium can be costly and ineffective. Finding the right mix at the right …
We all know in sports, timing is everything. So it makes great sense, especially in sports that use a clock to measure game length, that the timing category is of great value to both brands and properties, and in many cases, to athletes. Tennis and gold for example, usually have athletes with watch deals well …
In some ways maybe East Rutherford and Florham Park, New Jersey don’t compare all that well to the pristine college campuses in Albany and Cortland, but for Jets and Giants fans one of the positive pieces of the lockout will suit them just fine. Instead of the quiet getaway for training camp, the teams will …
