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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
The hoopla and hype over Tim Tebow mania came to an end for the short term on Saturday night with the expected loss to the New England Patriots. More importantly, the game itself showed the gap between the steak (Tom Brady and the Patriots) and the sizzle (Tebow and the Broncos) in the very unforgiving …
