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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This year the Triple Crown has lost a lot of its luster with different winners in The Preakness and The Kentucky Derby, but Saturday’s Belmont Stakes will still have big crowds and big dollars and the third leg of horse racing’s big spring comes around the clubhouse turn. As horse racing still looks for ways …
American Pharoah captured the imagination of the sports world when Espinoza rode the Bob Baffert-trained/Zayat Stable-owned three-year-old colt to rousing victories in the Kentucky Derby, Preakness and Belmont Stakes to become the first Triple Crown king since 1978 when Affirmed and jockey Steve Cauthen turned the “hat trick.” American Pharoah became the 12th Triple Crown …
So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger King…that entered the racing picture Saturday at …
Is this now the year that horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around American Pharoah and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 13 horses who have taken the first two legs has gone …
The best of organizations are the ones that are proactive even on their brightest of days with storytelling and finding niche’s to get exposure. The communications heads don’t get caught up in the moment, they manage up and make sure that even the small outlets get the due they deserve. Sometimes packed press boxes don’t …
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey. The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks of …
An undefeated NFL season. A perfect college football season. A tennis Grand Slam. Tiger. Michael. The Miracle On Ice. Even horse racing’s Triple Crown. All have been accomplished and celebrated time and again in American sport SINCE Carl Yastrzemski ‘s1967 season for the Boston Red Sox, the last time, until Wednesday night, that any player …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
