JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
Several years ago at The Ivy Sports Symposium, several marketers were asked to look into the future and describe what would be the ultimate in fan engagement. It was just after the launch of X Box Live, which was just beginning to change the way immersive gaming and fan interaction was being conducted, but limited …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
There were so many announcements last week around the evolving world of eSports crossing into the mainstream; Milwaukee Bucks owner Mark Lasry making an investment in a property, FanDuel buying into another, and the most curious, Turner and IMG/WME announcing plans to create their own “league.” However the one that perhaps made the most sense …
The following also appeared in The Daily Payoff A few weeks ago E-Sports veteran turned commentator Rod “Slasher” Bresleau was asked at a New York Sports Venture event what the next wave of fantasy sports will be. The answer might have surprised a few audience members. “Why not e-sports fantasy,” he said “These guys …
The following post appeared in The Daily Payoff as well.. “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on engagement Tuesday night at a New …