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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
Full disclosure, the headline of this post was stolen from Mike Greenberg this morning on ESPN’s Mike and Mike, but it is very true. Thursday into Friday we have again seen the power and buzz, and the silliness generated by the immediacy of social media. We again see that maybe social media isn’t for everyone, …
They are on every talk show…one player adorns the rarefied air of the cover of Sports Illustrated. They are the new darlings of sport, despite their loss on Sunday. They are the women of American soccer, and their media tour this week has again helped to lift the profile of a sport…soccer…as much as if …
One of the great aspects of the Olympic Games are the stories of triumph by athletes we may not know that much about, the stories told through either great triumph or through agonizing defeat, and it is through that window, and sometimes it is a short window, that the business of sport grows. In many …
Hitting a milestone for brands is a natural marker of success. The millionth sale, the 10 millionth customer etc etc always leads to celebration and justification that those selling are delivering on what’s required. In social media however, the ebb and flow of milestone numbers can sometimes be both impressive but can also be confusing. …
The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …