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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This weekend the New York area will be without a boxing match, an MMA card, the NFL, the NHL, arena football and indoor soccer. There is a smattering of college hoops and a little NBA, but what can someone with a hankering for some action check out. Well the PBR is back for its annual …
For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold out Thomas and Mack Center this …
Sean Gleason has been a key member of the leadership team for the PBR, helping lead the circuit into a more, aggressive, positive and mainstream era for the sport. He has been key in having the PBR enter new markets, grow its corporate base and find ways to engage with new fans while not alienating …
