JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The University of Akron is atop the Mid-American Conference as February approaches, and their on=court performance should draw more national attention as March madness approaches. However this past week Akron drew the attention of the NCAA, who stopped the men’s and women’s teams from putting the school’s hashtag on the back of their uniforms for …
Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …
