University of Florida

Tebow And The Mets; Not Such A Bad Thing At All (Gasp)

September 20, 2016 by eastwin5

It was more than a little ironic that as the wild card chasing New York Mets honored their minor league players of the year Monday night at CitiField, a huge media throng, helicopters and all, were gathered in Port St. Lucie, Florida as Tim Tebow went through his first workout for the Mets in their …

A Promo That Didn’t Stink; Ecko Unltd, Fragrance and College Football

January 8, 2016 by eastwin5

It isn’t the easiest thing in the world to rally college students around something they can’t drink or eat, but how about finding a cause to mix in. That was key as the renegade brand Marc Ecko found a way to take campus ambassadors, a product launch, a viral cause call to action, and some …

The Viral Sports World Moves Along…Some Good Recent Examples

October 27, 2011 by eastwin5

The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …