University of Phoenix Stadium

Tackling Turf Issues With Kim Heck…

June 28, 2015 by eastwin5

One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …

Ratings, Sponsors, Rule Innovations, Maybe The Pro Bowl Does Work?

January 25, 2015 by eastwin5

This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the NFC and AFC title games are …

Shedding Some Light On An Unconventional Super Bowl Opportunity…

January 21, 2015 by eastwin5

It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …