University of Pittsburgh

In Social, Colleges Need To Play It Straight…

September 7, 2012 by eastwin5

There has been a tremendous amount of hype and attention payed to high level college athletics in the last year. From conference reshuffling, to the National Championship playoff to expanded March Madness coverage and the innovation in the TV and digital space with added elements like the Pac 12 Network and the Longhorn Network, the …

Kickin Off The College Season With Some Good Ideas…

August 30, 2012 by eastwin5

Many experts in the industry feel that the real brand value of college athletics is still to come. From new television deals to the playoff system to schools taking control of their marketing rights and merchandising their assets, the future is bright for brands who want to go back to school to find new ways …