JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Where have we heard the story…decorated female athlete, African-American, looks for a second athletic life as an Olympian in the bobsled. Lolo Jones, maybe, move over, here is Phaidra Knight. Knight’s success hasn’t come in the brightest of lights with the biggest of brands like Jones had. She is also not a lightning rod for …
Whether you were with her or against her this summer, Lolo Jones success and then failure made her one of the memorable faces of the London Games. Sponsors certainly adored her style, while her wide-ranging coverage and her polarizing comments, not to mention the backlash from teammates who though she was getting too much coverage …
