JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It’s an Olympic year, so many of those sports that seem to hibernate from the casual fan start to rise up again, from wrestling to beach volleyball. Each will find their niche and hope to play off of a sentimental crowd on the world’s biggest stage to win recognition and maybe some endorsements or brand …
Seems like in addition to more jobs opening up the new ideas that make good business sense are also flowing pretty smoothly. Like last week, and it would be great to grab five at least once a week, here are five other smart ideas on the table. Martin Luther King Day As A Bigger Platform: …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
It has been a slow and steady climb back for the BP brand since the Deepwater Horizon disaster. Little by little the company leadership has been working to find ways to look forward and positively to what the company has done as the images of the tragedy in the Gulf fade slowly and the brand …
Last Saturday the gym at Mt. Olive High School in Flanders, New jersey was filled to capacity. Mascots roamed the floor, music blared, cheerleaders encouraged little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It wasn’t …
This coming Sunday, thousands of runners will take to the streets of New York for the ING New York City Marathon. It is a spectacle like no other, one that celebrates the triumph of the human mind and spirit as much as it sends a message to all watching that health and fitness is a …
We have now entered the official countdown for London 2012, less than a year to go. So with NBC now locked back in for the long term, the USOC righting their corporate ship, and interest starting to move toward next summer, a few thoughts on what could make a dent in interest leading up to …
One of the great aspects of the Olympic Games are the stories of triumph by athletes we may not know that much about, the stories told through either great triumph or through agonizing defeat, and it is through that window, and sometimes it is a short window, that the business of sport grows. In many …
