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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
One of the burning questions during the NBA lockout has been, “How does hockey, or the NHL, take advantage of the casual fan during a fall of no NBA hoops?” The answer is simple, they don’t, not really. One of the biggest misconceptions is that fans will jump to another sport or activity quickly to …
The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New Jersey continued to make off-ice progress in growing their brand …
It has been a few years since Indy Car began its healing process, unifying under what is now the IZOD Indy Car Series. With the Centennial of the Indianapolis 500 coming up next month, the circuit is making a big push to continue to gain back fans, brands, and market share from its NASCAR brethren …
This past week the Sports Business Journal had an extensive report of the financial failure of the World Boxing League, which limped home following its first season. The WBL launched last year with city by city team boxing, hoping to pit young stars trained in cities like Los Angeles and Miami against other global cities …
Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …