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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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WNBA

Thinking Pink Still Going Strong…

September 13, 2015 by eastwin5

As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …

Read moreThinking Pink Still Going Strong…

Pac-12, Monumental Shrink The Global Sports World Again

May 15, 2015 by eastwin5

Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …

Read morePac-12, Monumental Shrink The Global Sports World Again

Can Sport Influence Social Change In Nigeria?

May 11, 2014 by eastwin5

We have seen time and again how sport, especially on a global stage; can have an impact for social change. Whether it is caused-based programs like wearing pink for breast cancer awareness or blue for prostate cancer initiatives, or larger scale calls to action like anti-bullying, athletes, the brands they work with, and their massive …

Read moreCan Sport Influence Social Change In Nigeria?

The New Sponsored Logo Game: The Battle of Consistency vs. Risky Dollars…

April 6, 2014 by eastwin5

In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …

Read moreThe New Sponsored Logo Game: The Battle of Consistency vs. Risky Dollars…

The Online Games Begin…Can Pro Teams “BetFair” Soon?

December 13, 2013 by eastwin5

The announcement in the early fall came; New Jersey was continuing ahead and would now allow online poker play in the State in their latest challenge to prove that the Federally-mandated ban could be overturned. The goal was to get consumers engaged in late November, and with that a flood of legal, monitored and secure …

Read moreThe Online Games Begin…Can Pro Teams “BetFair” Soon?

“Brand Rivera” Closes Sports’ Biggest Annual Call To Action

December 8, 2013 by eastwin5

It was only fitting that New York Yankees legend Mariano Rivera served as the closer – albeit this time for an event that has a major impact on the future, not the present. The impact however, was less about baseball and more about legacy. It was the end of the 30th March of Dimes Sports …

Read more“Brand Rivera” Closes Sports’ Biggest Annual Call To Action

As Sport Becomes More Global, Sponsor Issues Arise…

September 7, 2013 by eastwin5

This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …

Read moreAs Sport Becomes More Global, Sponsor Issues Arise…

Where Is Tech Going In Fan Engagement? All In Your Point Of View

August 1, 2013 by eastwin5

Victor Oladipo’s use of Google Glass during the NBA Draft created a great deal of buzz, especially when he couldn’t wear the unlicensed product on to the stage when his name was called. Still, the stylish looking glasses provided some unique perspective as the former Indiana star milled about the Green Room at Barclays Center. …

Read moreWhere Is Tech Going In Fan Engagement? All In Your Point Of View

Thoughts on Brittney Griner, Crossover Star

June 10, 2013 by eastwin5

For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …

Read moreThoughts on Brittney Griner, Crossover Star

The Super Gamble Fight Continues

February 2, 2013 by eastwin5

We reach Super Bowl weekend, a spectacle that has advanced well beyond the vision that Commissioner Pete Rozelle and the others in charge of the AFL/NFL merger had probably even envisioned. So little is about the wins and losses of the teams on the field, the Ravens and the 49ers, and so much more is …

Read moreThe Super Gamble Fight Continues
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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