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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
If you are a baseball fan living in the United States and watching or attending the World Baseball Classic, you may see an ad with former Red Sox Manager Bobby Valentine and others urging you to travel and explore the United States. Why would a company take out ads and preach to the converted you …
It came and went again without much fanfare this past week, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are focused on the upcoming World Baseball Classic, the start of college play went …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
