WPS

Atlantis, Women’s Soccer and the Golden Ticket…

November 24, 2012 by eastwin5

Atlantis The New Maui? The fall has brought college basketball to foreign military bases, to campus streets and to some degree of success back to aircraft carriers. However one of the better branding and business opportunities is in a hotel ballroom in the Bahamas, where the Atlantis Hotel and Casino is trying to make their …

Who Really Benefits From World Cup? Brand Soccer.

July 21, 2011 by eastwin5

They are on every talk show…one player adorns the rarefied air of the cover of Sports Illustrated. They are the new darlings of sport, despite their loss on Sunday. They are the women of American soccer, and their media tour this week has again helped to lift the profile of a sport…soccer…as much as if …

We Love Team Sports…But Not Every Sport Is For Teams…

April 24, 2011 by eastwin5

This past week the Sports Business Journal had an extensive report of the financial failure of the World Boxing League, which limped home following its first season. The WBL launched last year with city by city team boxing, hoping to pit young stars trained in cities like Los Angeles and Miami against other global cities …