JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A little over two years ago, wrestling as a sport was in trouble. Removed from the Olympics and struggling for relevance, what was one of the world’s oldest sports was on its way to infamy. Fast forward to today, and it looks like the sport is continuing to get up off the mat, with its …
Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …
There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, the publicly trade company has been awash in misogyny, steroid use, violence and controversy. But today the WWE is a thriving entertainment vehicle …
