Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Coming To A Theater Near You; Hollywood and Sport Mix Continues To Grow…

In recent months we have continued to see the crossover of sport and entertainment, be it Drake playing a bigger role with the Toronto Raptors brand management, or Hollywood movers and shakers like Peter Guber … [Read More...]

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The Power Of The Special Olympics Can Transform, Enrich Brands, Careers…

The last year has seen its own set of drama good and bad in sport across The Garden State. From the excitement of The Super Bowl to the craziness surrounding the issues of Rutgers basketball, from the new … [Read More...]

NFL

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As Spring Slowly Arrives, There Is No LAX Of Interest In Lacrosse Again

Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet … [Read More...]

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“Beats By Dre” Scores With NCAA Seeding…

The high end audio business tied to sport continues to boom, no pun intended, one of the  brands that continues to make noise in the space is still Beats By Dre.  From … [Read More...]

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MLB

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Set The Ground Rules, Save The Aggravation…

A little over 10 years ago, during a Davis Cup trip to Zimbabwe, the U.S. team passed a street in front of Robert Mugabe’s palace. In big letters there was a warning; “If … [Read More...]

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“Hardball Passport” Scores For Baseball Fans…

Last fall our colleague Peter Casey launched an ambitious online tool where hoops fans could create a mosaic of all the great places they had seen hoops games, and marry … [Read More...]

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MLS

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As Their NASL Season Two Begins, Can “Brand Cosmos” Keep Growing?

The past few weeks the legendary Pele has made the rounds of book stores and media venues hyping his new book, while fans around the world stay glued to TV’s and mobile devices watching Champions League, news of coming World Cup, and final races for all the elite leagues across Europe. In North America, Major League Soccer continues to expand its footing as its franchises ramp up their marketing push and the league itself readies for expansion with new clubs in Orlando and New York and the … [Read More...]

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MLS Kicks Off, Is Their Next Stage of Brand Arrival Here?

For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging in sport for first time, wide-ranging multicultural marketing, unique team names, embracing of social media and aggressive and continued calls to action on every level were part of the mix. Now as their 19th season kicks … [Read More...]

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NBA

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The New Sponsored Logo Game: The Battle of Consistency vs. Risky Dollars…

In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and … [Read More...]

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UConn, Chevy Score With Quick and Fun “Final Four” Promo…

In college hoops, especially at this time of year for those schools left playing, timing is everything. Schools like Kentucky and Connecticut, on life support for an NCAA run just a few weeks ago, found a way to regroup … [Read More...]

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