Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Soccer In New York; The Strategic Battle Builds

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have … [Read More...]

Yankees

Yankees, Prudential Create A Great Senior Moment

We have talked from time to time about the lack of activation in sport for one of the most vibrant and engaged audiences out there; seniors and baby boomers. It is a segment of the population that has vast … [Read More...]

NFL

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High School Media Day Scores In Concept

The overall potential for high school sports properties regionally and nationally remains a hot button for media and marketers, with many bullish on the future as … [Read More...]

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As Training Camp Opens, Giants Others Start Their “Quest” At Home…

It used to be a rite of summer as the local NFL team headed off to some far-off  college for several weeks of hardnosed, secretive out of the way training camp that as … [Read More...]

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MLB

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Best Practices, Team PR: Josh Rawitch

As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off … [Read More...]

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Maui Jim Scores In Social

The eyeglass market is not an easy one to cut through in sports. Oakley, Ray Ban and others spend millions marketing, signing athletes and then creating custom product to … [Read More...]

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MLS

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What’s Next In The U.S., “Brand Soccer”?

It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men’s National Team continues its good work, but casual fans become more attuned to the ebb and flow of the global game of soccer through the World Cup. Leveraging a global phenomenon in sports is certainly not … [Read More...]

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Bayern and Boca; Soccer Marketing In The States Grows…

There is little doubt that soccer, from the grassroots through the World Cup, continues to have a growing presence in the mindset of the casual sports fan in the United States. While still not as embedded on the professional side as it is in the rest of the world, the sport is more buzzworthy and brandworthy than it has ever been in the States, and the scramble is on from Major League Soccer and its partners at Soccer United Marketing to many of the world’s elite clubs and brands to best figure … [Read More...]

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NBA

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The Business of LeBron; From A Foundation Point of View

The latest in Tanner Simkins interviews is with Michelle Campbell, Executive Director of the LeBron James Family Foundation, which has thrived whether the NBA star has been in Miami or Cleveland... Michele Campbell is … [Read More...]

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Want A Piece of The Cavs? Invest In the Bench…

With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head … [Read More...]

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