BUY THE BOOK-“SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Marketing Whiz: Brown Helps The Scarlet See Green

In January 2013 then Rutgers Athletic Director Tim Pernetti looked east to hire someone who could help give not just Rutgers, but college athletics business a new twist in promotion and brand activation. He … [Read More...]

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Three Promos That Scored On Campus…

As the fall academic calendar comes to a close, a look at three recent promos on the college side that were well done, courtesy of our friends at IMG College. Deck the Halls in Maize and Blue: Michigan: It … [Read More...]

MLS

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A Galaxy Of PR Success…

From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra … [Read More...]

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Sports Biz Thoughts On Giving Back Tuesday From A Leader In The Field

On this Giving Back Tuesday we thought it appropriate to talk to someone about sports and philanthropy, so we reached out to our colleague Harrie Bakst. Harrie has really … [Read More...]

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NHL

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Danbury Creates A Whale Of A Social Media Platform…

The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for … [Read More...]

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McManus, March of Dimes Sports Lunch Sets A High Bar For Fundraising…

It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that … [Read More...]

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NFL

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Strike A Pose: “Johnny Football” Delivers On Instagram

It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now that’s engaging…and winning. In terms of total followers, it doesn’t get much better than Vernon Davis, Colin Kaepernick and Johnny Manziel on Instagram. Manziel and Kaepernick lead the pack in the NFL with over 1.3 … [Read More...]

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Creating A Better (Luxury) Experience…

Content and access are the buzz words for engagement now more than ever before. Those words get even more amplified when you factor in high net worth companies and individuals looking for that once in a lifetime experience, whether it is in sports or entertainment. The ROI has to be unique, and it can’t be something that can easily be replicated by others in the space. One company that is priding itself on the unique is LXL Experiences. Its CEO Mark Riccio, has decades of experience in customer … [Read More...]

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NCAA

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The Value of Visual Inspiration: Jeremy Lin, Marcus Mariota and Army-Navy

This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through … [Read More...]

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DeVry Tries To Score With Baseball…

  The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a … [Read More...]

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