BUY THE BOOK-“SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

Untitled-1

Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

Services

Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

services

Most Recent Posts

NBA

As NBA Season Tips, Three Ideas That Score…

As the NBA season gets going, here are three of the many best practices teams have put forth this past week, with many more to come.   Sixers, Media, Mix It up: The relationship between teams and media … [Read More...]

WVU

West Virginia’s Global Promo Scores Big Points…

The West Virginia University has some of the longest treks of any school in the country because of its far off affiliations with the largely Midwest and Southwest schools of the Big 12. It is a lot harder to … [Read More...]

MLS

dante-bayern

We Are The World; Global Sports Convergence Grows

Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it … [Read More...]

galaxy

Galaxy Go Authentic…

The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the … [Read More...]

More Posts from this Category

NHL

smith

Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around … [Read More...]

mets

Oyo Boyo, A Simple Idea Keeps Getting Bigger…

Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested … [Read More...]

More Posts from this Category

NFL

fxfl_logo

The FXFL Is Here…Will It Stay?

The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in a host of professional sports in the United States, from hockey and soccer to hoops and baseball. It is a multi-million dollar cottage industry that has launched thousands of … [Read More...]

college football

AT and T Scores With #Techgating

The amount of ways any collegiate partner, let alone an NCAA partner, can effectively engage with a young and vibrant audience grows every day. The most important element remains targeting the audience you are trying to reach so that you are not wasting time, and more importantly sponsorship dollars. Case in point is NCAA partner AT and T and their wide ranging partnership activation platform this fall. AT&T, and NCAA Corporate Champion, have launched  #techgating. The define it as: … [Read More...]

More Posts from this Category

NCAA

d-league

D-League Grows At Tip Off…

Next week the NBA season will tip off, with LeBron’s return to Cleveland, Phil Jackson reshaping New York, Miami revamping itself, Kobe coming back to action in LA and the Spurs looking to defend. However shortly after the … [Read More...]

gordos

Gordo’s Takes A Dip Into College Football, Scores A Brand TD…

It’s not like a cheese dip is always top of mind when tied to large scale and effective sponsorships, but one has found a niche through the world of college football this fall. Gordo’s Cheese Dip used not massive … [Read More...]

More Posts from this Category