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NASCAR

Winning The NASCAR Communications Race…

We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business … [Read More...]

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Is An Olympic Gamble On The Horizon?

The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. There was the news that European soccer clubs like FC Barcelona were embracing pay fantasy sports more and more, a host of pieces on FanDuel and Draft Kings … [Read More...]

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Nets CMO Padilla takes New Role In Stride…

Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the … [Read More...]

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Tackling The Latino Market In Sport….

There is no doubt that for most brands in the United States, one of the biggest demographics to tackle is the Latino market. Especially in sports and entertainment, Latinos are engaged, passionate and loyal followers, and the demo continues to grow with each … [Read More...]