Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

Untitled-1

Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

Services

Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

services

Most Recent Posts

gold-dollar-sign

Gaming, Gambling and Engagement: Where Is It All Going?

This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised … [Read More...]

college football

“Football Passport” A Great Digital Addition As The Season Kicks Off…

Last spring our colleague Peter Casey launched an ambitious online tool where baseball fans could create a mosaic of all the great places they had seen games, and marry those events to a narrative that matched … [Read More...]

NFL

NCAA_Logo

College Kicks Off; Shows True Colors In Cool Promo…

Following William Morris Endeavor's acquisition of IMG, there's been talk of collaboration -- using WME talent in IMG marketing. A great example of that collaboration … [Read More...]

foxwirth

Smart Like A Fox…

With the NFL season on the horizon, Tanner Simkins caught up with recent NFLPA President and current Harvard MBA President Domonique Foxworth to talk about the league and … [Read More...]

More Posts from this Category

MLB

usta

USTA Makes A Splash With A Unique Challenge Of Its Own…

There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July  15 to … [Read More...]

Charles_Everett_IceBucket_Feature2-482x270

Keeping It Simple: Why “The Ice Bucket Challenge” Works..

It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all … [Read More...]

More Posts from this Category

MLS

kickballkick

Another Simple Idea “Kicks” In…

The beauty of the Ice Bucket Challenge came out of its simplicity, combined with its viral nature. An easy to understand, uncomplicated act that everyone “gets,” tied to a charity. No need for tools, signups, pledges or pink shorts; 100 percent goes right to the charity. So with that in mind we came across another idea gaining some steam for September. A simple game of kickball. While not as easy as dumping an ice bucket, kickball, like a simple game of catch (another idea which has been used … [Read More...]

nycfc

Soccer In New York; The Strategic Battle Builds

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and Yankees rarely top the standings at the same point. It is only in hockey, where the devils and Rangers have recently produced some memorable matchups where a “subway series” seems to pit two rivals at top time … [Read More...]

More Posts from this Category

NBA

hoophall

A Hall Of An Opportunity In Springfield

If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football … [Read More...]

heat

In The Social Space, The Heat Remain Hot…

Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout … [Read More...]

More Posts from this Category