Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Galaxy Go Authentic…

The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the … [Read More...]

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As The NFL Reels From Dark Days, Five Who Do It Right…

It has been a tough few weeks for the NFL, with the devastating video in the saga of former Rutgers standout Ray Rice leading the way. We felt it appropriate to take a look at five local current or former … [Read More...]

NFL

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The Audio Wars Kick Off…

Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came … [Read More...]

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Football And Finance…

With the NFL season here, Tanner Simkins spent some time talking the finance side of football with two industry leaders, Brian Friedman Chief Financial Officer, New York … [Read More...]

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MLB

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Nothing Hokie About Latest Va. Tech Sponsorship…

Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech … [Read More...]

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USTA Makes A Splash With A Unique Challenge Of Its Own…

There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July  15 to … [Read More...]

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MLS

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Another Simple Idea “Kicks” In…

The beauty of the Ice Bucket Challenge came out of its simplicity, combined with its viral nature. An easy to understand, uncomplicated act that everyone “gets,” tied to a charity. No need for tools, signups, pledges or pink shorts; 100 percent goes right to the charity. So with that in mind we came across another idea gaining some steam for September. A simple game of kickball. While not as easy as dumping an ice bucket, kickball, like a simple game of catch (another idea which has been used … [Read More...]

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Soccer In New York; The Strategic Battle Builds

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and Yankees rarely top the standings at the same point. It is only in hockey, where the devils and Rangers have recently produced some memorable matchups where a “subway series” seems to pit two rivals at top time … [Read More...]

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NBA

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Gaming, Gambling and Engagement: Where Is It All Going?

This past Sunday, three of the most read stories in the New York Times involved the growing and ever-changing world of gaming and gambling. From competitive, professional e-gaming to lotteries now being devised to teach … [Read More...]

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A Hall Of An Opportunity In Springfield

If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football … [Read More...]

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