BUY THE BOOK-“SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Most Recent Posts

brewers

Brewing Up Some New Innovation On The Promo Front…

While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of … [Read More...]

blackfivesbrandlogo

Can “Black Fives” Score As A Great Marketing/History Platform?

There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie … [Read More...]

MLS

movember

“Movember” Gets More Skin In The Game…

As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the … [Read More...]

dante-bayern

We Are The World; Global Sports Convergence Grows

Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it … [Read More...]

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NHL

gold-dollar-sign

Gambling In Sport: Will Fantasy Bring Reality Soon?

Toward the end of the series finale of Boardwalk Empire, Nucky Thompson, played so well be the actor Steve Buscemi for these past few years, turns to a young man in his … [Read More...]

smith

Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around … [Read More...]

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NFL

ESPN

Lessons From A Lifer At ESPN…

When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they have been able to adapt to the changing world and remain successful. The sampling of sports communications execs ranged from those at media companies like NBC and Sports Illustrated to agencies like Taylor and leagues like … [Read More...]

bud light

“Up For Whatever” Scores Locally…

Last year during Super Bowl,  Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year.   New elements have been introduced throughout the year to give the campaign more steam and re-engage consumers who liked the first go-round, and were interested in seeing what could be next for the characters of “Up For … [Read More...]

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NCAA

150th

Best Story In College Football? How About Lehigh-Lafayette And 50K At Yankee Stadium

Say what you want about big time college football, the power conferences, computer rankings, even major rivalry week, one of the best stories in the game will take place not in Boston, where Harvard will meet Yale for the … [Read More...]

ecac

The Largest College “Conference” In The U.S. Looks To Grow…

For those not of a certain age, or not involved in college athletics, you probably don't know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, … [Read More...]

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