Sports Marketing and Public Relations -- Sports Management Marketing -- Sports Event Marketing

BUY THE BOOK-”SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

Untitled-1

Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

Services

Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

services

Most Recent Posts

gold-dollar-sign

Mixing Sports and Broadway…

Below is the latest q and a by Tanner Simkins, this one with sports marketing legend Tony Ponturo (who I have had the honor to personally work with on four projects in recent years). We sat down with sports … [Read More...]

Charles_Everett_IceBucket_Feature2-482x270

Keeping It Simple: Why “The Ice Bucket Challenge” Works..

It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex … [Read More...]

NFL

monmouth

Smaller School Tries To Make Bigger Impact…

It certainly doesn’t have all the grandeur and expectations that Rutgers move to the Big 10 this fall has, but another New Jersey school with bigger aspirations for its … [Read More...]

tailgate

Tailgating Gets More Customized…

It’s almost tailgate time on hundreds of colleges across the country, and a relatively new brand is ready to jump into the fray with a pretty unique contest. Schwan’s … [Read More...]

More Posts from this Category

MLB

Dr.-James-Andrews

The Dr. James Andrews Brand…

Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related … [Read More...]

american-flag-ball-squeezie-al2637406

A Great American Journey Reaches Its End…

It is a tradition at almost every sporting event across the country, the pre-game singing of The Star Spangled Banner. It has been done via guitar, and choir, with … [Read More...]

More Posts from this Category

MLS

nycfc

Soccer In New York; The Strategic Battle Builds

In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and Yankees rarely top the standings at the same point. It is only in hockey, where the devils and Rangers have recently produced some memorable matchups where a “subway series” seems to pit two rivals at top time … [Read More...]

mls

What’s Next In The U.S., “Brand Soccer”?

It’s kind of an interesting juxtaposition for team sports. As the four biggest American leagues all look to be more global, Major League Soccer looks to continue to better establish a global game in the United States, and their leverage continues to increase daily as not just the U.S. Men’s National Team continues its good work, but casual fans become more attuned to the ebb and flow of the global game of soccer through the World Cup. Leveraging a global phenomenon in sports is certainly not … [Read More...]

More Posts from this Category

NBA

hoophall

A Hall Of An Opportunity In Springfield

If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football … [Read More...]

heat

In The Social Space, The Heat Remain Hot…

Before any trade movement happened, the entirety of the NBA waited with baited breath on one event: the decision of LeBron James. Everyone in the sports world knew that once LeBron picked his destination, that the shakeout … [Read More...]

More Posts from this Category