BUY THE BOOK-“SPORTS PUBLICITY: A PRACTICAL APPROACH”

"Sports Publicity. . Practical Approach" was published by Reed Elsevier in August of … [Continue Reading]

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Legends of sports publicity and what we learned from them…

Some of the greats of the industry...feel free to email me more and tell me … [Continue Reading]

Legends

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Over 28 years of work in sports publicity and brand building have given me the … [Continue Reading]

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Brand Re-Launch For Smith Brothers Nothing To Sneeze At…

If you are of certain age you remember The Smith Brothers Cough Drop. With their signature bearded brothers and shiny box, the cherry-flavored drops were not only around when you had a cough or a sore throat, … [Read More...]

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Little School, Little Budget, Tries To Make A Bigger Splash…

The biggest college sports business news in the New Jersey this fall thus far has come from Piscataway obviously, where the Scarlet Knights are finding their way through their first year in the Big Ten across … [Read More...]

MLS

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We Are The World; Global Sports Convergence Grows

Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it … [Read More...]

galaxy

Galaxy Go Authentic…

The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the … [Read More...]

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NHL

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Oyo Boyo, A Simple Idea Keeps Getting Bigger…

Several years ago when I was with the New York Knicks we were planning a promotion around Allan Houston, and as part of the plan, were going to send out to interested … [Read More...]

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Cold Sport, Hot Property: NHL Gets Things Going…

The Sochi Olympics are in the rear view mirror, there is labor peace, the Cup is basking in Southern California warmth for the fall and winter, there is talk of new … [Read More...]

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NFL

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The FXFL Is Here…Will It Stay?

The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in a host of professional sports in the United States, from hockey and soccer to hoops and baseball. It is a multi-million dollar cottage industry that has launched thousands of … [Read More...]

college football

AT and T Scores With #Techgating

The amount of ways any collegiate partner, let alone an NCAA partner, can effectively engage with a young and vibrant audience grows every day. The most important element remains targeting the audience you are trying to reach so that you are not wasting time, and more importantly sponsorship dollars. Case in point is NCAA partner AT and T and their wide ranging partnership activation platform this fall. AT&T, and NCAA Corporate Champion, have launched  #techgating. The define it as: … [Read More...]

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NCAA

gordos

Gordo’s Takes A Dip Into College Football, Scores A Brand TD…

It’s not like a cheese dip is always top of mind when tied to large scale and effective sponsorships, but one has found a niche through the world of college football this fall. Gordo’s Cheese Dip used not massive … [Read More...]

twedia day

Warriors Tweedia Day Scores Again…

Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have … [Read More...]

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