Most Recent Posts
Brewers Promo Scores…
Sometimes it’s the smallest markets that are the most innovative, and in baseball the Milwaukee Brewers certainly fall into the category of smaller markets, bigger ideas for fans. For several years the club … [Read More...]
A New Spirit In Women’s Soccer
Sometimes a little positive spirit can go a long way in enhancing a fledgling business model. In sport, an intriguing model this spring is Women’s Professional Soccer. Now with a third try, the skeptical can … [Read More...]
NFL
Conveying A Message Through The Narrative
On Thursday of NFL Draft week, NFL Players Association Executive Director deMaurice Smith addressed a group of media at Google headquarters in New York, and a few … [Read More...]
Wrestlemania Re-Affirms WWE Brand Power…
There was probably a time when the NFL would have shied away from seeing the WWE as anything but an encumbrance to business. After all for at least part of its history, … [Read More...]
MLB
Atlantic League Tries To Put Time On Its Side…
Independent League baseball has its challenges. Without the guiding hand, and finances of Major League Baseball, the clubs are subject more and more to a fickle economy … [Read More...]
Little idea, BIG win for all
How do you make hay with Sunflower seeds in a crowded market with limited money? Come up with a big idea and then pitch it as so. Good example? BIGS Sunflower … [Read More...]
NCAA
Best Practices: Pole sitting, Chiefs score for fans, Rutgers scores for Sandy
Time for a little best practices roundup from the past few days...from Arizona to New Jersey... Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team sent its captain and three members of the front office staff aloft on a scissor lift with a vow not to come down until they sold 300 season tickets. Trouble is season subs for hockey are hard to find in the desert, and … [Read More...]
Quinnipiac Uses Ice And Politics To Grow Its Brand
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac University Bobcats have done both, using their political polling model, much like Marist College, to raise the profile of the school in political and news circles, … [Read More...]
NBA
Thanks To New Jersey, Fantasy Becomes Reality
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes … [Read More...]
Kobe Sets The New Screen…
The opportunity for athletes, teams and coaches to engage with fans seems to ratchet up with each passing week. What was once doable only by going to a game or an autograph sessions or “sports night,” has elevated from … [Read More...]
Joe has over 28 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.
