JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe we think its July 4th, when Joey Chestnut and all the newer faces again dominated the airwaves at the Nathan’s Hot Dog Eating Contest and beyond, but in reality, National Hot Dog Day is actually the third Wednesday in July, and this year falls just after MLB All-Star Game and as we head towards the …
Our guest post comes from one of our summer interns, Harrison Rosner, and a rising senior at Northern Highlands Regional High School in New Jersey. For my entire life, I’ve been exposed to the business side of the sports industry–largely thanks to my father, Scott who now runs the Sports Management program and is a …
They are the sports that have been viewed by a colleague as the “permanent emergent” in America; those that we keep hearing are buzzworthy, played by kids and destined to overtake baseball, even NASCAR in the eyes of the public and in the pockets of consumers. Lacrosse, soccer always end up on that just around …
“If we do it for you we have to do it for everyone.” I remember getting that justification from a senior team official a few years ago when we had some Olympic wrestlers in town and asked to bring them out to a game. The organization had always been very supportive of Olympians, so it …
While World Cup is still dominating conversations, July 1 marks the beginning of NBA Free Agency with Summer League almost here, as well as the WNBA season progressing along while the Knicks title still swirls over New York. So we decided to pull together three recent listens curated by our intern Wynne Kenna. You can …
A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.” No. While creating your own supporter experiences are …
Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …
There have been times in the past when an “invading” sports event was seen as a challenge to local teams who could be having their thunder, and even some marketing and ticketing dollars pushed off by consumers and brands and not coming into their venues. It was a challenge and impediment for success more than …
For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …
