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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” And maybe now they will write a book. That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded …
You have to remain relevant to cut through the clutter for even the best of causes. That’s why I always look to see how MOVEMBER changes its focus just a bit every time this month. Twenty years in to stay relevant is always a challenge, so it is hartening to see sports like Curling, and …
Our travels have brought us a tremendous amount of new listens to start November, from great origin stories to how to succeed in everything from research to roller derby, broadcast to investment. As always you can find all of our ten plus years of pods here. Liten, learn and share away. Building Equity in and …
A week ago I was at the University of Texas listening to legendary swimming coach Bob Bowman talk about “teachable moments,” and how even his star pupil, Michael Phelps, had to learn to draw items out of not his biggest accomplishments, but the failures he had along the way. What we learn from loss…from mistakes…from …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001…25 years ago… Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey …
We are used to the barrage of athletes and celebrities as creators today, and the value they bring to brands, delivered as much as we can see on every screen possible. But there was a time…wayyy back in the last century…when athletes largely were athletes, and while endorsements did flow in for some it wasn’t …
Monday night at The University of Texas I got to stop in and listen to legendary swimming coach Bob Bowman, reknowned psychologist David Yeager, and best selling author Angela Duckworth talk about leadership. Their inspiring dicussion for a large group of administrators and students was designed to provide insight, hope and direction through storytelling and …
We all know how much crossover there is between sports and pop culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging and sharing the spotlight. The question is always …
It’s not easy to cut through the cluttered college landscape these days if you are a consumer product. It can be expensive if you don’t have set goals, NIL makes it tricky as doe sthe transfer portal, and sometimes even the biggest spend misses becuase the product doesn;t resound with the audience. Then you have …
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
