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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. There aren’t more or less than previous years, but they seem to be a little different. Often requests came from people looking to enter the sports or media field, now they are …
I have always believed that the fan experience to teams or leagues is about listening and adapting and learning about the individual, or the group, and what draws them to loyalty. Sometimes it’s literally hereditary, sometimes, its location based, sometimes its star power, sometimes its hard luck, sometimes it can be something as simple as …
While in Sicily I got a message from my brother Chris, who is in the process of cleaning out his home office and has, shall we say, a lot of stuff, most of which is very special but there are also a lot of cards that may not have value…how many Denny Walling’s does one …
My friend and colleague Will Leitch does an amazing free newsletter every week (sign up for it here). However even more than the ramblings of a dad and citizen of the world, he makes an offer…send me a letter or a note, in the mail, handwritten, stamp and everything. He has been doing it on and …
PBR’s World Finals, which concluded in Fort Worth on Sunday by crowning 20-year-old phenom John Crimber the sport’s 33rd annual champion, felt less like a traditional championship event and more like a case study in where modern sports business is heading. Founded in 1993 when 20 bull riding cowboys broke away from the rodeo to …
It felt like Thanksgiving in Brooklyn. Other than the food and the company and stories of a part of my father’s family I had known of but never met on the Aeolian Island of Lipari, there was a TV…and football. Not the kind we watched on Turkey Day, but the global kind which I also …
We are heading to Italy, and one of the gifts for a young cousin who wants something “quintessentially American,” is the baseball cap. Now while many suggested Yankees…Italians even with the World Baseball Classic success still don’t know the nuances of the diamond that much (and more on the Yankees) below the real cultural relevance …
It always seems to happen more around this time of year for various reasons…fiscal calendars, graduations, changes in leadership and so on…but the spigot on people reaching out to find out what’s next in their careers seems to get much bigger. One theme that always seems to come up is the question of “why people …
Very few of us get a seat at the table of history, and few in our industry have been at the table…a diverse set of them of many shapes and sizes…than Dr. Harvey Schiller. When talking about someone who was in the room, at the table and in the meetings at the cusp of some …
There they were in the first commercial break of the Knicks-Sixers Game 2 on Wednesday night…three commercials with three key brands in a row featuring WNBA personalities… Paige Bueckers and CarMax, A’ja Wilson and Nike, and Caitlin Clark and State Farm. Watching the game with a few casual basketball fans, I asked them what they …
