JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last year the USTA came up with a first step program to grow engagement while the “traditional” coverage of the US Open by outlets was shrinking. The Media Center, which was opened while I was at the WTA in 1997 and was as state of the art as any facility in the world at the …
Last week I had several calls with colleagues who keep hearing more and more as the quarter changes and companies…large and small…look to curtail expenses that they are being challenged to justify what they can deliver that “AI” can’t. While a challenge is worthwhile and is a learning experience for all we are in a …
Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. It was just one of the great reminders, and insights we picked up this week as I fulfilled another “thing” I had on my list to do when I turned 60 a few years ago…take a fencing lesson …
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …
With week zero now here largely for college football, it is another sport that if I were a Mid-Major school I would be paying more attention and committing more dollars to, along with Flag Football. For those who haven’t noticed, and its less who haven’t than ever, women’s volleyball is more than just a “thing” …
I love learning from coaches and one of the biggest areas most talk about…but most in business hate to…is learning from loss. No matter who you are in the zero sum game of sport, you will lose probably more than you win, and while we dwell on the big moments…everyone’s fans are the best, our …
In 1997, the USTA unveiled the massive expansion of the Billie Jean King National Tennis Center, which included Arthur Ashe Stadium, the largest tennis facility in the world, one that would eventually bring a massive amount of yearly visitors and revenue to the US Open. Having been in and around The Open (then with the WTA, a …
Today’s guest post is by John Owen, one of our sports management students who recently spent time travelling…and learning with the Columbia Women’s Basketball team on their summer trip to Japan. I asked John to provide his thoughts after watching the great Apple TV documentary on the UConn wmen’s team, and how one of their …
There is the old saying that things come in threes, although i really believe that occurrs only when you don’t put together similar instances after you have seen one. This week there were not three…but four instances where we lost someone, and all of them in various ways remindied me of the song by the …
I enjoy learning from the deeper dive sports shows we get to see on platforms like Netflix and HBO. Having always been a fan of “Hard Knocks” I was interested to see what this season would bring us, chronicling the defending champion Seattle Seahawks, while also watching Netflix’s new season of “Quarterback.” Both have delivered. …
