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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I enjoy learning from the deeper dive sports shows we get to see on platforms like Netflix and HBO. Having always been a fan of “Hard Knocks” I was interested to see what this season would bring us, chronicling the defending champion Seattle Seahawks, while also watching Netflix’s new season of “Quarterback.” Both have delivered. …
There I was sitting on a Delta flight to Sicily when a young man sat next to me and out his guitar in the overhead bin. It took a while before we got to talking and he told me his name was Christian Sparacio and too was heading to the Island with his family for …
For the second straight fall it looks like I will have not one, but two classes at Columbia, so I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer has brought us to amazing places where we …
For cities looking to attract major sporting events, the competition is no longer simply about who has the biggest stadium, the newest arena or the most convenient airport. It is about who can offer the most compelling reason for fans, athletes, media, sponsors and rights partners to show up together. Glendale, Arizona made a pretty …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
Just last week National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago, following on the heels of Fanatics Fest a few weeks ago and scores of other smaller shows across the country that pop up this summer. What has been very encouraging at these events are not …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part of …
Just back from our time in Utah and Idaho gave me a bit of time to go back and listen to some of our more recent pods, three of which are very timely (especially since one is about a book coming out this week). Thanks to our summer intern Wynne Kenna for doing some of …
It has been the joyful summer of drinking from the sports business firehouse, and the real fun of this all is very little was predictable. The Knicks run, the World Cup (I still have my notes to formulate), The MLB and WNBA All-Star Games have all given us pause to smile and appreciate above the …
