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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not easy to cut through the cluttered college landscape these days if you are a consumer product. It can be expensive if you don’t have set goals, NIL makes it tricky as doe sthe transfer portal, and sometimes even the biggest spend misses becuase the product doesn;t resound with the audience. Then you have …
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
This Thursday we had our annual sports business conference at Columbia, and once again in the search for themes, one came through. From USOPC CEO Sarah Hirshland or Ed Horne, COO of On Location or Sheikha Asma Al Thani or Stanley Cup winning goaltender turned entrepreneur Mike Richter there was a clear message…sport…globally…is the unifier …
Our trip to West Point last weekend keeps giving. Here is a guest post from my colleague Dave Siroty. I just went to the Tulane at Army football game with good friend Joe Favorito. It was one of those perfect fall Saturdays and here I was at iconic Michie Stadium. It was parent’s weekend filled …
This past summer, when we had nothing better to do, we dispatched our intern Wynne Kenna on a project we had wondered about. How many teams, in the four men’s major leagues (NFL, NBA, NHL, MLB) still print materials? It came about after the time we spent in and around FIFA for both the Club …
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
We head into the final quarter of 2026, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …
While the Yankees season hangs in the ALDS balance, a recent, sightly below the radar business announcement for the club caught my eye, and showed how far sports has come in recent years. It’s a quiet first for one of the most famous franchises in professional sports: free tampons from Sequel, the first tampon company …
This past week Doug Glanville had a great read on his why for MLB Hall of Famer Mike Schmidt. It takes us through the young Glanville through his encounters as a Major Leaguer and beyond, and reenforced the power of friendship, mentorship and leadership over the decades. You can read it here. Reading the story …
A few years ago at the Sloan MIT Sports Conference I was walking the outer hallway and listening to the pitches of those starting businesses and culling ideas in search of an “aha” moment. One that jumped out was actually part of a business storyline that we covered on our podcast a few weeks ago, …
