Landon The Brand…
July 1, 2010 by Joe Favorito · 3 Comments
While France and Italy were wringing their hands and Nigeria was suspending their team for two years, the United States was moving on to figure out how to capitalize on the next step success that was realized in the World Cup. Despite the loss to Ghana, more casual fans tuned in, logged on and talked about World Cup in the States than ever before, giving the sport a new opportunity in its growth at the professional level. So what’s next? The NHL used the success of the Olympics to elevate it’s awareness for the rest of this past winter and spring, how can MLS and professional soccer in general do the same?
MLS Cup Sets Template For Future Soccer Success…
November 24, 2009 by Joe Favorito · Leave a Comment
One of the most significant games in the history of professional soccer took place in the Pacific Northwest in the late summer of 1977, when the New York Cosmos, led by the legendary Pele, won their first North America Soccer league title by defeating the original Seattle Sounders 2-1 in Portland Oregon. This past weekend, perhaps the most important game since then in the evolution of professional soccer in the United States again took place in the Pacific Northwest, where a crowd of over 40,000 saw Real Salt Lake defeat the Los Angeles Galaxy 2-1 on penalty kicks to take the 2009 Major League Soccer title?
Joe has almost a quarter century of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. 
