US Open Plays The Green Card Very Well

August 28, 2008 by Joe Favorito · Leave a Comment 

Almost every sports organization in the United States is playing the “going green” campaign to show community awareness, but this week the USTA has taken advantage of the world’s largest stage for the sport…the US Open…to launch an immense series of iniatives within the organization and on the grounds of the world’s largest sporting event.  The results of the plan…everything from “green” t-shirts designed by Billie Jean King and Heidi Klum to free MetroCards for asking conservation questions to a big effort to recycle trash and use alternative fuels, was summed up in a press conference Wednesday and got the event coverage away from the (blue) courts, ranging from AP and USA Today to the Daily News, Newsday and  a host of enivironmental blogs which normally would not be covering the event.  Well thought out, well pitched, great tie-ins with business partners, a grand slam of a plan.