Archives for May 2008

Media Post had a nice piece today on Campbell's “adjustment” of their brand strategy this week in going with one athlete…San Diego Chargers star LaDainian Tomlinson, as they look to re-jig their Chunky Soup campaign. The choice to go to LT's preparation to play and tie with fitness is a departure from the popular “Mamma's …

As always, Darren Rovell has the time to cruise into areas on the edge of the media and find issues worth addressing or uncovering…on Friday he took a look at women's tennis phenom Maria Sharapova's website and found that Sharapova had posted on her site a problem that she was having with the WTA Tour …

PR Move of the Day. We have seen recently teams like the Nets (with their campaign promoting fan activity in a non-playoff season) and the Dolphins (building in a number of activities once they knew who they were assured of taking with the first pick in last week's draft) go a step futher than what …

With NFL Europa gone, the AAFL never starting, spring football done, CFL not yet on the ske.and the draft now over, those who love football now have only to turn to the Arena Football League to tide themselves over until an outdoor game gets going.

We have been diligent in trying to stay on top of all the teams with green initiatives (although the Nets were the first in) but the Phillies seem to be taking things to a new level in South Philly, getting accolades from the city, state and even the EPA for a series of long term …