Nets Lead The Way Into The Creative Financing Arena…While SI Takes A Great Look At The Latino Athlete…
The New Jersey Nets ar.always looking for ways to engage fans and take away objections when it comes to ticket purchasing and brand building.
Archives for October 2008
Texas Tech Gets A Double Jump On Heisman Promos
Last year we bemoned the fact that schools had lost the creative edge when finding ways to promote their Heisman Trophy candidates, campaigns whic.went to great lengths to gain recognition for athletes like Holy Cross’ Gordie Lockbaum and Plymouth State's Joe Dudek in years gone by. However this year Texas Tech is one of the …
Leading By Example: David Stern
While the sports world takes a step back and looks at layoffs by the Charlotte Bobcats, newspapers decreasing the coverage of NHL games, aren.naming rights deals in question etc etc…NBA Commissioner David Stern continues to speak as the leader in a crisis situation, finding ways not just to spin issues, but to find the right …