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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Tige.s infidelit.Serena Williams nails a record fine for threatening to nail a US Open lineswoma.the Florida Panther. Keith Ballard takes out his teammate, goalie Tomas Vokoun, with a tomahawk chop to the hea.so this is what we watch and who we want our athletes to b. Luckily the world of sports still provides us with …
It's not a new idea, but it is another twist on a smart, cost efficient and creative practice. Eastern Michigan University announced this week they are working between the athletic department and their business school to have students create and compete against each other, American Idol style, to come up with an effective marketing and …
The late fall has brought yet more cold reality to mid-level college football in the Northeast with two longtime programs, both in the same league but both private schools in very crowded markets lacking a huge rush of on-campus support. Those programs, Northeastern and Hofstra, were both wiped from the slate of the Colonial Athletic …
It is certainly not the NF.but it was certainly not the UFL this fall either. It is a pro football brand that has seen its ups and downs almost every late summer and spring, helped launch careers and resurrect others, and maintain its distinct nationistic feel every year. It is the Canadian Football League, and …