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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There has been much talk about Lindsey Vonn's suggestive Sports Illustrated cover, Stephen Colbert's great sponsor play, “The Flying Tomato” worrying about snow, Heather Mitts being a klutz and the Jamaican Bobsledders missing the cut, but can Vancouver the city and the region be the biggest winner in this year's Winter Olympic. The coming events …
Even as we move to some of the most lucrative, buzz-filled and highly anticpated events of the year in the next few weeks…Super Bowl, Daytona 500, Vancouver Olympics, NBA All-Star Game…the struggles for second tier and niche sports continue. This past week, the Los Angeles Sol, arguably WPS’ most successful franchise in year one, folded …
On Sunday, I was part of a group that helped pull together an event to expose the new analytic products Bloomberg Sports and MLB.com are developing and will soon introduce to the consumer market for fantasy baseball, as well a. a more fun, indepth way at looking at the sport of baseball . While the …