JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For a while I have been involved with the upcoming dramatic play Lombardi, which producers Tony Ponturo and Fran Kirmser will bring to Broadway in November. The play is based on the best-selling book “When Pride Still Mattered” by Pultizer Prize-winning author David Maraniss, and is going to be a very intriguing mix of dramatic …
We have often talked about how minor league organizations often outpace the major league teams in terms of year round innovation and brand building. The minors, especially baseball, never have the big star to rely on for long and more than their major brtheren, have to rely on the core fan and the overall game …
Maybe in another life, 40 years ago, a political pundit like James Carville and a Super Bowl winning coach like Brian Billick would not have a lot in common. However these days, through the world of satellite radio, digital TV and social media, they now only can share ideas but can share the same stage. …
Thirty years ago we had the Miracle on Ice, and the sports world waited as Jim Craig, the triumphant U.S. goaltender, prepped for his NHL debut with the Atlanta Flames a week later. Coke made Craig the branding darling of the Olympics, and thousands of kids rushed out to buy hockey sticks across the country …