Archives for April 2010

Years ago I heard author Stephen King speak at my alma mater, Fordham University. He was asked, who does he write his books for. His answer was simple…”I write for all those people who slow down on the road to look at accidents.” The goal, King said, was to appeal to some part of the …

We have often talked about how minor league baseball teams always find ways to create buzzworthy, fun promotions to engage their fans. However with the MLB season opening this week, it seems like the Majors, as many teams battle to move distressed inventory in the early season, may be giving their Minor League brethren a …

A week or so ago Darren Rovell had a blog post on what, if any, value the New Jersey Nets had lost by “winning.” By passing the Philadephia 76ers with their tenth win, was there any actual value from going from the worst ever to just another losing team. The answer according to the collectable …

So also in the mix during April 1, we had Texas Motor Speedway. For a sport which has always tried to balance fun and business, the folks at TMS certainly took a pop from some media who didn’t see the fun, or didn’t take the time to delve into, President Eddie Gossage's plo. saying Dallas …

Maybe it's because we have all become too politically correct, or maybe it's because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …