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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Promoting Bubblewrap, the airfilled plastic that protects millions of items each year, is certainly not an easy task. It is kind of like finding a way for the media to do a positive story about brown paper bags or toilet paper…everyone uses them, they serve their function, but there is usually nothing newsworthy about them. …
Perhaps more than any other consistent platform, sports over the years has been a very effective voice for social change. Whether it was Jackie Robinson and integration, Billie Jean King and equality, sports has created a consistent call to action for hot button issues of the day. Sometimes the call to action comes and goes, …
Saturday night in Las Vegas we again saw both the best and the worst of what brands find both intriguing and infuriating…an engaging fighter calling out his best possible opponent for his next fight with little to no assurance the “Fight of the Century” will ever happen. Floyd Mayweather Jr., who has become the boxing …