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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
The Following originally appeared in Portada oThere are few better comeback stories in sports and entertainment than the one of Alex Rodriguez. From banned baseball superstar to mega-businessman, entrepreneur, analyst, and now Yankees advisor, Rodriguez has risen from the ashes of what most thought would be a career lost and a brand squandered to be one …
As we approach the start of baseball, the beginning of March Madness and the run up toward the NBA Playoffs it is good to catch up with some of the people who are on the front lines of disruption and digital innovation, especially around hoops. One of those is Peter Robert Casey. A serial digital …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
The following originally ran on Portada.com When European soccer clubs look across the Atlantic they see one of the two most engaged and fastest growing business markets for soccer expanding every day. The United States, as well as China, continues to be an expansion areas not for professional play (it is hard to see the …
This past weekend we had the glitz of NBA All Star Weekend, Daytona getting NASCAR started, the middle of the Olympics, even indoor tennis in New York. Baseball had its steady reporting of players but no games just yet right? Well. Not quite. There was baseball, a lot of baseball played this past weekend, as …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
We will be recapping some of our Columbia Sports Podcasts as we reach episode 100 with our student Dhwani Kitchlue. Today she looks back at episode 95 with Jeff Eisenband With media disruption on the rise, we invited Jeff Eisenband to the Columbia University Sports Podcast show to give his perspective on the matter, as …
This piece orginally ran as part of the content we are doing for Portada…check it out there as well as all the other new stories on soccer and Latino Sports Marketing as well. First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot …