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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We were scrolling through our local news site this morning when we saw the story…the one that always makes me smile this time of year…our local Robotics team once again kicking butt. Take a read about this years Velociraptor, a combination of science, media, technology, deep storytelling, and high competition that is 20 years in …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …
So there I was talking to my colleague Keith Green’s class at Montclair State University and I look down and in the front row is a young student wearing Crocs…filled with what I thought were pins of various caricatures, sizes and shapes. There is my introduction to Jibbitz, the Crocs-specific charms which have been around …
In the very fluid job market we are in, we constantly hear from people looking to transition, or forced to transition, or just wondering if there can be something better for their career. I always take the calls, the emails, the text the notes because I have been there more than a few times, and …
“We will attend and support only if it does not distract from the work being done.” Pretty simple and self-evident statement, right? Why should it even be news when a leader says such things? In most instances it really shouldn’t be, it should be common sense. But we remain in a time when the news is …
Like everything else this past week, Radio Row…there is a rumor that name may change next year… in Las Vegas seemed to be bigger, busier and had more life than quite some time. The entourages for the obscure were bigger, the amount of outlets were bigger, the buzz was louder. Maybe it was because it …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
We have written about those first mover jobs to look for in the past…from Director of Gaming to Head of Health and Safety and so on. A few recent articles, and lots of talk, have led us to the next one that we will see teams and leagues start to look for; VP of Artificial …
