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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
In a time when cause marketing is even more on the minds of young consumers, and as Super Bowl approaches, time to give a best practice shootout to a very simple idea that ties both together, and can help, with a simple act, move mountains. It is the Souper Bowl of Caring, which was once a one …
One of my favorite films will and always will be ‘Almost Famous,’ Cameron Crowe’s semi-autobiographical homage to the growth of a young journalist, William Miller, and the people that he meets and covers one magical summer during high school. One of the key characters is Penny Lane, the ‘Bandaid’ played by Kate Hudson. In one …
“We are tapping into a narrative that doesn’t involve gender.” Colie Edison, Chief Growth Officer at the WNBA Amen. There is so much anecdotal and factual evidence of the growth of sports played by women…the Caitlin Clark phenomenon with Iowa, large scale numbers in record for soccer, volleyball and now women’s hockey, attendance and ratings …
We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …
Friday is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains ran online couponing for discounts for those attending films …
As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …
Friday night at the Anaheim Convention Center we were waiting for the first group of potential draftees to arrive for the red carpet for going to their seats, and hopefully, having their name called on stage by commissioner Jessica Berman. The first to arrive on the carpet was a little nervous but very excited about …
Daytona is still in the distance, Indy Car us getting ready for its season, Formula E is finding its eco and tech friendly spot, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …
