JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
This Sunday morning I drove to get bagels and flipped on WFAN in the eight o’clock hour, as I have done countless times since the station come on the air in the late 1980’s. The time in the early morning hours of a weekend was usually not filled by the constant white noise of sports …
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention …
The simple things are usually the best activated, and National High Five Day is returning into that category after three years lost. Sure we had “virtual “high fives,” but cmon. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles …
Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …
As the Name Image and Likeness game moved along this winter, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. Alas …
They are arguably the most collective rules changes in one year of any established professional sport. They came after lots of tweaking and minor league trials, a lot of listening and cajoling purists. So now we are on the eve of the MLB season, with lots of input, gamesmanship, speculation and social banter, and the …
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …