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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… The Mets are the latest to take advantage of fishing where the fish are, unveiling a commercial that will run …
Monday marks the 30th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with team …
Tossing Teddy’s are back across North America, and that’s a good thing. From The Maritimes to California, a hockey holiday rite of charity has returned in full force this year, extending into leagues like the PHF and even into lacrosse (NLL). Now it used to be only in Detroit could you throw an object on …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
There was a time a long time ago when I was looking at colleges and my father wanted me to consider at least one school in the City University of New York (CUNY) system. He thought it would make sense in case I didn’t want to go away and would serve as a fallback if …
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …