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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have talked about the idea of “permanent emergent” before. Those brands, genres, even sports, that always seem to be on the cusp of, but not yet ready to, break through. Buzzworthy always, substance filled, not yet. CBD in sports is one of those topics. Like sports gambling crypto, gaming, hard liquor and others, branding …
Friday is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains ran online couponing for discounts for those attending films …
As we get deeper into the start of the year, we highlight three recent listens of note from our just completed eighth year of the CUSP Show, which I continue to host with Tom Richardson. You can listen to over 35o episodes here, but these three recent ones cover the growth of sports using Artificial …
Friday night at the Anaheim Convention Center we were waiting for the first group of potential draftees to arrive for the red carpet for going to their seats, and hopefully, having their name called on stage by commissioner Jessica Berman. The first to arrive on the carpet was a little nervous but very excited about …
Daytona is still in the distance, Indy Car us getting ready for its season, Formula E is finding its eco and tech friendly spot, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
A few years ago, wayyyy back when “esports” where the bell of the sports business ball, we spent time talking to longtime “insiders” about the culture of gaming, what works, what doesn’t, and where the real value for long-term growth exists. There were many elements of that learning experience that rang true, but one that …
At PBR events around the country, fans in the stands are wont to stand up, pour a cold one into their boot, and drink up. Last Saturday night at sold-out Madison Square Garden, the brew went into one fan’s adidas, and the crowd went nuts just the same. PBR threw a party this past …
We have raisied this before, but I don’t think there is anyone better at staying relvent and engaged than Snoop Dog. Want him to be engaged in a brand, let him give up smoking. Done. Olympics? Let’s be NBC and make him a correspondent. Done as was announced this week. He shows he supports and …
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
A few weeks ago I was having lunch and then some calls with colleagues who have “Been around,” as they say. Not complainers, learners, observers both in traditional media roles and in the communications space in and around sports and entertainment. I kept hearing the same thing over and over again…that the storytelling business today …
