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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Pickleball is a great activity growing in popularity as a consumer product, especially for a demo of 50 and older. Padel is similar in many ways but with maybe a little more athleticism and different rules. Squash is now picking up steam after an investment by billionaire Mark Walter. Tennis…is tennis; a great sport for …
Our colleague Lindsay Sarah Krasnoff is a historian, speaker, and consultant whose book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Given her deep ties to French culture, sport and basketball, she offers up a unique POV around what’s coming for Victor Wembanyama…Readers can use code BASKET23US …
We are always on the quest for best practices, and sometimes we find them in the most unlikely of places. Case in point, the social media storytelling tied to Fleet Week NYC. I met Marycate Walsh, a U.S. Naval Academy grad now working on the communications side of the Navy, through a mutual friend a …
We have had an amazing few months listening to people from a wide swath of backgrounds tell their stories of success and innovation. Thanks to our summer intern, Drew Antin, we can doculent and summarize many of these podcats, so no time better to get it going than a holiday weekend. First up we listen …
It’s that time of year where the requests for help with jobs, internships, college choices come from parents and recent grads in droves. With The Pandemic now hopefully behind us but the recession still looming, thousands who have walked the aisle are now out in the workforce, trying to figure out what’s next. Ironically somewhat, …
Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
A guest column from our colleague Dr. Lindsay Krasnoff… How we tell the story matters. Images and words have equal weight, even if they communicate in different ways, and can often have impact beyond our original intent. Moreover, the narrative framework and context is vital. For communicators working within a global sports industry, that means …
The most proficient storytellers in sports tend to do their best work when the stakes are highest and the lights shining the brightest. From time to time, George Pyne, former COO of NASCAR who now runs Bruin Capital, still talks about a Friday in February more than 15 years ago when the front page of …
Ever since a court awarded the original USFL $1 in damages in their Donald Trump-led challenges to the NFL, which brought the upstart league to its ultimate demise as it tried to move seasons, the specter of spring football has existed. There is an insatiable need for football, the player pool is crazy deep, the …