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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago we wrote about the growing role of Director of Fan Confidence for professional sports teams, the person who is overseeing not just how clean a facility is, but how comfortable fans believe they are when returning to a venue. While teams keep pushing for faster lines, cleaner and safer bathrooms, contactless …
It’s always great to be learning, and this weekend we got a little peak into seeing how the effective social media sausage gets made yet again. Picture if you will next week at the NFL Draft and Trevor Lawrence goes with the top pick. He gets his hat, does his socially distanced interview and instead …
College athletes, team managers and gear seem to have always had a good relationship. Now some entreprenurial managers have found a smart, simple, and growing way…and with more probably coming when NIL kicks in, to help athletes unload excess gear as they clean out the lockers and head put the door. Meet The Player’s Trunk, …
One of the best things about the consulting world is the ability to listen and learn from people with varied points of view and interests from around the world. It gives you a different perspective, and especially since we cross paths with so many young people, it can on occasion give a little glimpse into the …
We are back into the season where promotions at games will begin in earnest. Will they change? What will be new? When is the first digital sock giveaway? One promotion which ties to cause has started to sprout up (pun intended) from both sides of the country…one started to grow before the pandemic (pun again), …
“We do it all the time in practice, and he (Jalen Suggs) usually makes the shot, it did not surprise me at all.” Those words from Gonzaga coach Mark Few really ring true on many levels when thinking about how Jalen Suggs banked in overtime buzzer beater can resonate in a new world order of …
Maybe we have had enough of fake news, becuase April Fools Day, at least on the sports side, was certainly toned down compared to recent years. Even the PBR, who usually deliver some fun content, chose to sit this year out. Now we did have some fun posts, Tom Brady buying the Expos, Bill Russell …
As March Madness reaches The Final Four, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), and its mop but Werner remains one of the few brands that seems to always find its way to the camera, …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
There they were on the wine store floor, one endcap with a gin endorsed by Snoop Dog and another with 19 Crimes, a fast growing Australian brand. If you drink it it seems, Snoop is there for you. I mentioned it to the younger couple in front of me and got an answer I didn’t …