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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are in a time where words are being drummed out by action. Beautiful phrases and empty promises all things related to cause marketing and social responsibility are getting outed with regularity as WHAT you do and HOW you do it rightfully becomes more important than WHAT you say. A great example surfaced in the …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Maybe those who say social distancing and wearing a mask doesn’t matter are right and this is all just going to go away on November 4. But this week we have now had the Metropolitan Opera say there will be no season in 2021…the Macy’s Thanksgiving Day Parade, and Times Square New Year’s Eve will …
Monday night ESPN offered up another version of the Megacast, this one not with coaches film rooms and alternate voices calling games like they have for the College Football Championship. It was a running dialogue about the game and a wide variety of sports luminaries, from Dabo Swinney and Charles Barkley to Kenny Chesney and …
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
“The only true currency in this bankrupt world is what you share with someone else when you’re uncool.” Lester Bangs (Phillip Seymor Hoffman), Almost Famous It is the 20th anniversary of the cult film Almost Famous, and it has brought with it everything from Zoom interviews to podcasts to a host of retrospectives on the …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …
It is still there. And today it is more relevant than ever before…especially since today was World Suicide Prevention Day. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …