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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have always heard about how much sports and the passions around the games we love to watch and play can drive people to aspire higher. However the rigors of the day to day side of sports rarely allows for interaction amongst leagues and teams. It happens in cities from time to time, the players …
As we move to the second round of March Madness, two parts of shock the world success served as a reminder of how interconnected, and how valuable, the NCAA Tournament has been to effectively tell stories forgotten or uncovered. The two examples are ones I know of well. Oral Roberts… (from our book) Expect a …
When we start our class, or go out and speak to athletes or students of all ages, we often ask the question “Who is the media?” The usual answer runs the gamut: Bleacher Report, ESPN, the New York Times, CNN, the BBC, Twitter and on and on. The real answer we always raise, is anyone …
Let’s think forward and back for a second, to March Madness past, and the one if not next year, but in two years. Think back to Christian Laettner’s buzzed beater to oust Kentucky, or Kris Jenkins’ championship shot for Villanova against North Carolina, or read this great story from Philly.com about the shot that rocked …
Sunday is Pi Day, the day that celebrates the mathematical constant ? (3.14). Pi Day was founded by Physicist Larry Shaw in 1988 and has grown in every area of science, especially as areas like gaming and analytics continue to be even more interesting to a younger demo. Maybe it wasn’t what Dr. Shaw had …
In sports the idea of “being there” when “it” happened has kind of been lost in the past year. I was reminded of that this week when I saw the Drexel Men’s Basketball team make March Madness for the first time in 25 years. The game was played in an empty gym at James Madison …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane …
We are progressing back to more and more normalcy in our business, but it remains unclear about how access for media as we once knew it will come back if at all. Teams and leagues found out last year that you may even be able to spread, and obviously control, access to storytelling using technology …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 13 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 13 years of learning, including how to best balance …
As we wade through the unchartered waters still even as some normalcy returns, it’s always good to draw from best practices past, especially ones that can help lead you forward. An example as in my basement file cabinet, here I keep the notebooks and legal pads that have spanned the better part of 35 …