JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and iTunes and digital audio and Sirius/XM and I Heart Radio and …
Live sound, on field audio, manufactured tracks. We have seen, and heard, or not heard them all as return to play without fans keeps evolving around the world. Leave it to a 20 year old to come up with another growing option. HearMeCheer is an audio broadcast app that collects live fan noise and streams …
I subscribe to Religion of Sports, but sometimes I have trouble figuring out what it is supposed to be. There is a newsletter which has promoted original content and at one time linked to other current and classic versions of storytelling. There was the self-produced Tom vs. Time short docuseries the company did for Facebook …
In a normal year thousands would be heading to or watching the Little League World Series and all its drama as teams from around the country and around the world advanced through regionals to eventually make it to the World Championships in Williamsport, Pa. This year, no dice due to the Pandemic. So how has …
This is not a statement about politics and whether I believe that Joe Biden or Donald Trump should be the next President of the United States. I like to listen to leadership in all forms, and part of effective communication is drawing nuggets to share to a bigger audience out of those discussions. Wednesday as …
We are less than a month in for return to play, and with MLS heading back to stadia and the NFL starting their great training camp experiment, we thought it would be good to ask some of those on the front lines what the lessons…the positive ones…that have been learned around the one non bubble …
Marketing effectively to a niche audience can be really successful if done right, and if you have the right merchandise, and who doesn’t love the cool merch, at the right price at the right time, the niche can grow. So in talking to a colleague this week he mentioned a company that has found a …
My longtime friend David Siroty is a master storyteller, communications pro and problem solver. He is also Founder of The Sports Broadcasting Camp, which has helped guide thousands of kids to careers. The Pandemic created yet another issue…but Dave and his partners Tim Capstraw Dave Popkin found a way to take the camp on line …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
As the growing number of Miami Marlins tested positive for COVID 19 on Monday, the social media world went into a tizzy…MLB is on the brink of collapse, sports shouldn’t have come back, let’s send them to a bubble, the NFL is in trouble, the integrity of the game is at stake, and on and …